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ATHENS, GA. – June 21, 2024 – Classic City Collective (CCC), the Official Collective of the University of Georgia Athletics, announces over 378,312 Bulldog Bars sold from the first ~40 days of sales concluding on March 31, generating substantial royalties for both UGA and the CCC.

Bulldog Bar, officially licensed by the University of Georgia and featuring UGA branding throughout, offers a delicious blend of granola, almonds, and chocolate chips with six grams of protein. A portion of each sale contributes directly to Classic City Collective, benefiting student-athletes at the university. 

“We are thrilled with the early momentum Bulldog Bar has gained, and the financial results already being delivered,” says Matt Hibbs, CEO of CCC. “Thanks to Dawg fans near and far, their Bulldog Bar purchases have created a new residual income stream directly benefiting the many talented University of Georgia athletes supported by the Classic City Collective.”

To celebrate this milestone, Dawg Nation can receive an additional 15% off site-wide (from now until July 1) to purchase Bulldog Snacks with shipping available across the country! You and your family’s continued support of UGA Athletics by purchasing, sharing, and enjoying Bulldog Bars will further help bolster brand awareness and generate ever larger recurring royalties.

Bulldog Bar provides fans with an easy way to support the University of Georgia and the Classic City Collective, all while enjoying a nutritious snack. “Our partnership with Bulldog Bar gives fans an easy way to support the Red and Black,” says CCC CRO Steven Farmer. “It’s a win-win for everyone involved.”

Exciting retail partnerships and product lines will be announced soon, and wholesale/bulk pricing is available today by emailing for more info.

About Classic City Collective:

Classic City Collective is the official name, image, and likeness (NIL) collective of the University of Georgia Athletics. The collective aims to empower student-athletes through NIL activities, forging a legacy and establishing the first sustainable NIL structure in the country. CCC is committed to placing athletes at the forefront, eliminating uncertainties, and fostering an ecosystem that empowers student-athletes. 

About Bulldog Snacks:

Proudly made in Georgia, Bulldog Snacks distributes healthy, great-tasting protein and energy products – combining natural, clean ingredients with taste-first priority. As DAWG Nation’s destination for premium snacks created in collaboration with The Classic City Collective and The University of Georgia, every purchase helps financially support UGA and its student-athletes through the NIL. As convenient as they are decadent, Bulldog Bars are the perfect grab-and-go snack and have amassed over 100 verified 5-star reviews. Order today by visiting and support the Red & Black TODAY!


For press and general inquiries, please contact:

Bulldog Snacks


Classic City Collective


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